We build you a real website, tuned to the cities you actually work. Estate, divorce, tax appeal, PMI removal and pre listing clients find you on Google and in AI search. They call you. No AMC. No middleman.
No setup fee. One monthly price. Cancel any time. You keep the domain.
| Feature | Subject: us | Comp 1: XSite template | Comp 2: DIY builder |
|---|---|---|---|
| Design | Custom, one of one | 252 shared themes | Generic template |
| Local pages | Every county and city you work, real sale data | Same pages as every other XSite | You write them |
| Private client SEO | Yes, per service, per city | Duplicate content | None |
| AI search ready | Yes, structured data, cited facts | No | No |
| Setup fee | $0 | $399 up front | $0 plus your weekends |
| Who does the work | We do | You do | You do |
of GSE loans got an appraisal waiver in March 2026. That is orders you never see.
AEI Housing Center, May 2026of appraisers say online marketing is how they get new customers. The other 90% are leaving that work to you.
McKissock community survey, 2025is what private jobs pay. Divorce, estate and tax appeal work runs $500 to $750 in many markets.
Angi, Aug 2026; REI Valuations price list, Feb 2026We start with the counties and cities you work. Then we build pages for each one, with real local numbers and the exact words people type.
Every one of these gets its own page, written for your county.
We map every county and city you work. We pull the search terms people use there and the local sale data.
Custom design, local pages, service pages, forms, Google Business Profile, analytics. Live in about two weeks.
Monthly SEO, AEO and GEO work. Search engines and AI answer engines start sending people to you.
Calls and quote requests come to you. You set the fee. No AMC cut.
An XSite costs $399 up front for a template shared with thousands of appraisers. We charge nothing up front and build you something that is yours.
Month to month. Cancel any time. Your domain and your content stay yours.
A single divorce or estate appraisal covers the whole month. Everything after that is profit you did not have before.
Fee figures: Angi, updated Aug 2026, full appraisal $350 to $600; REI Valuations 2026 price list, divorce $500 to $750, estate $500 to $800. Your fees may differ.
Tell us where you work. We will send a sample page for your market and a list of the searches happening there. No charge. No pressure.
Or look at a live site we built: westongroll.com.
No. Every site is designed once, for one appraiser. The pages are written for your counties and cities with local numbers. We measure it. Every local page has to be at least 75% unique text or we rewrite it.
XSites share 252 themes and the same pre written pages across thousands of appraisers. Search engines see duplicate content. Yours will be one of one, with pages no other site has.
The site goes live in about two weeks. Google usually takes weeks to months to rank new local pages. Your Google Business Profile and click to call can bring calls sooner. We report what is happening every month.
You do. If you already have one, we point it at the new site. If not, we register it in your name.
No. Month to month. Cancel from your billing page any time.
Yes. The Everything plan includes an address on your domain, like you@yourfirm.com, that works in Outlook, Apple Mail and on your phone.
Every morning your site gets a short "Today in your county" post. Local median sale price and inventory when the data exists, this week's Freddie Mac mortgage rate, a national house price index, one appraisal industry headline with a link, and one positive appraiser tip. Every number names its source and month. It also feeds an RSS feed and your social posts.
Your site is plain static pages. It ships no passwords, no API keys and no raw email address. Anything that needs a key runs on our servers, never in your page. Forms use spam filtering and a honeypot. Security headers are on every site.
Yes. Same process. Different services and search terms.